As the school year concludes and summer travel picks up, Ulster County Executive Jen Metzger has announced the return of the “Safe Start to Summer” road safety campaign. The initiative, a partnership with Ulster County Sheriff Juan Figueroa, is designed to reduce speeding, aggressive driving, and distracted driving on local roadways.

This year’s campaign features the launch of a dedicated Traffic Safety Unit within the Sheriff’s Office. Led by Deputy Kyle Frano, a 20-year veteran of the force, the unit will focus on evaluating high-volume roadways, analyzing traffic data, and deploying speed trailers to high-complaint areas. Deputy Frano noted that the campaign’s goal is to protect vulnerable road users, including cyclists and pedestrians, emphasizing that "not everyone needs a ticket" and that education is often the most effective tool for change.

Residents should expect a visible law enforcement presence on high-risk corridors, specifically Route 28 in Kingston, which remains a primary focus due to elevated crash rates and heavy seasonal traffic. In addition to enforcement, the county is prioritizing public education. The Ulster County Traffic Safety Board recently partnered with the New York Bicycling Coalition to host forums on e-bike laws and safety, providing residents with information on legal requirements and safe operation.

The “Safe Start to Summer” campaign was originally launched in 2024 in response to a series of tragic motor vehicle crashes. By combining increased patrols with public outreach, officials hope to foster a culture of vigilance and respect for all road users.

“With the school year ending and communities welcoming more outdoor activity and summer visitors, education and enforcement are the key to helping keep people safe,” said Metzger. Residents can expect to see increased patrols and targeted enforcement efforts continuing throughout the summer months.